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Diary of an Area Manager

What I've learned in twenty years in the field. Sales, network management, business automation. Concrete, direct, no fluff.

Right data
Power AppsJune 2026 · 5 min

The right data, to the right people, at the right time

How I built a Power App that eliminated KPI Excel reports from my network. Real-time data on smartphones, for every agent.

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Waiting
Sales & LeadershipJune 2026 · 5 min

Waiting can become a competitive advantage

Manager an hour late. Instead of waiting passively, we used that time to build something others don't have.

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+140%
AutomationMay 2026 · 4 min

The sheet that was worth +140%

An agent walks into a pharmacy with an AI-prepared brief. Walks out with 140% of his canvas target, with a month still to go.

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AI in sales
AutomationApril 2026 · 7 min

AI in sales isn't the future. It's already in the field.

What I saw at AI Day 2026 and what I'm already applying during field visits. Three concrete uses you can start tomorrow.

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Closed shop
SalesApril 2026 · 5 min

Shop closed? New client opened

Appointment set, shop closed on arrival. How to turn an unexpected setback into the first contact with a new client.

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Power BI dashboard
Power BIFebruary 2026 · 6 min

The dashboard that changed the way I run sales meetings

How a Power BI report transformed area meetings: from an hour of data interpretation to 15 minutes of concrete decisions.

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Inventory
Pharmacy & OrthopaedicsFebruary 2026 · 6 min

Inventory isn't managed from a report. It's managed like this.

Every number in the system comes from real work on the shelf. The difference between managing data and managing the territory.

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Shelf
Pharmacy & OrthopaedicsJanuary 2026 · 6 min

For years I thought having lots of product on the shelf was an advantage

More product equals more sales — seemed logical. Then I found out it works the other way round.

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